STRATEGIC BRAND BUILDER

Summary

Carrie Tahler
As the Vice President of Divisional Merchandising Manager at JCPenney, I lead a dynamic team to drive the merchandising strategy across key categories including Women’s and Men's Footwear and Accessories and Handbags. With over 25 years of experience in the fashion and retail industries, I bring a wealth of expertise in driving sales growth, optimizing product assortments, and crafting innovative strategies that resonate with diverse customer needs.

Previously, I served as VP of Merchandising at Macy's Backstage, where I successfully led a team of 25 professionals, including 8 direct reports, in enhancing the merchandising approach for the off-price division. Under my leadership, I expanded the Backstage footprint, launched new and exclusive brands, and developed key partnerships that contributed to strong sales growth in shoes, handbags, accessories, and home goods.

Earlier in my career, I led the global wholesale business for Alex and Ani. At Saks Fifth Avenue, I served as a Lead Merchant, launching two digital businesses—one on the Saks platform and the other with the debut of SaksOff5th.com. I also spearheaded the development of a women’s accessories digital startup at Ideeli during the year it was recognized by Inc. 500 as the fastest-growing company. My foundation in merchandising was built through roles at Lord & Taylor, Bloomingdale’s, and Loehmann’s.

Throughout my career, I’ve been recognized for building strong brands and empowering teams to exceed business goals through strategic planning, innovation, and collaboration. I bring an entrepreneurial mindset and a proven track record across digital, retail, and wholesale channels. My passion lies in developing and scaling growth strategies—particularly within the fashion, health, and wellness industries. What motivates me most is the energy and momentum that comes from working with great people.

Timeline

  1. -
    VP, DMM Footwear and Accessories , JCPenney
  2. -
    VP, DMM - Macy's Backstage, Macy's
  3. -
    Consultant and Co-Founder, CLTea Consulting
  4. -
    National Sales Director , Luca and Danni
  5. -
    Planner- Womens Shoes and handbags, Bloomingdales
  6. -
    Buyer - Fashion Jewelry, Bloomingdales
  7. -
    Buyer - Handbags, Jewelry and Watches, Loehmanns
  8. -
    Vice President, Accessories, Ideeli
  9. -
    Senior Buyer – E-comm/Accessories/Shoes/Handbags, Saks Fifth Ave
  10. -
    Senior Buyer, Omni-channel, Womens Shoes Saks off5, Saks Fifth Ave Off Fifth
  11. -
    Vice President Wholesale, ALEX AND ANI

Education Highlights

  • Highlight Title
    BS, FINANCE
  • Highlight Title
    University of Delaware - Lerner College of Business and Economics

Location

United States

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